Seth Jawahir Lal Jewellers ki shuruaat 1975 mein Rajasthan ke Jaipur sheher mein ek chhoti si dukaan se hui thi. Hamare dada ji, Seth Jawahir Lal ji ne apne haathon se gehne banane ki kala shuru ki. Unka sapna tha ki har parivaar ko shuddh aur pramanit gehne mile jo peedhi-dar-peedhi chale.
Aaj hum unhi ke sapne ko aage badha rahe hain. Hamari dukaan ab bhi wahi hai, lekin karigari aur vishwas aur bhi gehri ho gayi hai. Hum sirf gehne nahi bechte, hum rishte jodte hain.